We are one big family – literally

The history of our business is a family story. The management teams in our offices in Copenhagen and Bergen are 2nd generation in the company. Successfully managing Events, Incentives and Congresses is part of our DNA and what we do.

Our team is a small, cohesive unit of extremely experienced and professional staff motivated to provide outstanding service. Our thorough research, meticulous planning, creative solutions and dedicated execution enable us to provide only the best – no matter the size or budget.

We have comprehensive destination knowledge, and we conduct our business with dedication and passion – this is how we have done business for generations. We are proud of what we do, and we are eager to share our insight and passion about Scandinavia with you.

The Team

Managing Director
Flemming A. Madsen, Copenhagen
Flemming made an early start in the industry, working as a transfer manager and operational assistant while completing his studies. He has been with First United since 1991 and has amassed a comprehensive knowledge of planning and operating events throughout Scandinavia. Today, in addition to his position as CEO, Flemming also has overall responsibility for sales and marketing strategies. Flemming still nurtures his penchant for involvement with complex corporate events, primarily originating from the UK and US markets.
Languages: Danish, English, and Scandinavian languages
Phone +45 33 76 64 13
Director, Norway office
Harald Riisnæs, Bergen
Harald Riisnæs has been employed in the MICE business since 1995. He was the CEO of Travel Planners of Scandinavia DMC & PCO in Norway for 20 years before he and his team joined First United. He has a fundamental fascination of the challenging corporate Travel & Events segment and with special attention on international incentives and Congress management. Formal education includes a BA Hons in Tourism & Marketing Management from Oxford Brookes University, England.
Languages: Norwegian, English, and Scandinavian languages
Phone +47 56 91 36 80
Senior Project Manager
Per Fruensgaard, Copenhagen
Per has worked 16 years with client and guest service management, mainly in Paris, Rome and Lisbon but with spells of duty in North Africa, Mexico and Turkey. Returning to Denmark in 2002, he applied his talents to destination management and joined First United in 2004 to increase our capacity to service the French and Italian speaking markets. Per works with incentives, congresses, tailor made events, and special interest groups with focus on gastronomic, history, architecture, and Danish Design.
Languages: Danish, English, French, and Scandinavian languages
Phone +45 33 76 64 28
Annemarie Abben, Copenhagen
Annemarie joined First United in 2016. Before she entered the industry, she worked as 
a lawyer for 10 years. Due to her background, she handles our contracts and takes care of HR matters. Furthermore, Annemarie assists with the daily business operating incentives, events, and congresses.
Languages: Danish, English, and Scandinavian languages
Phone +45 33 76 64 19
Project Manager
Lisa F. Callesen, Copenhagen
Lisa joined First United in 2016 with solid experience from the Scandinavian MICE industry. She holds a master's degree in Tourism Management (EMTM) and has always been excited about promoting Denmark as MICE destination. Lisa mainly works with corporate clients creating tailor made events and incentives, as well as with groups attending congresses and conferences in Scandinavia.
Languages: Danish, English, Russian, and basic knowledge of Spanish
Phone +45 33 76 64 24
Key Account Manager
Sindre Hauge, Bergen
Sindre Hauge has been in the MICE industry since 2009. He holds a BA in International Hospitality Management from University Cesar Ritz in Switzerland. Sindre has extensive hospitality and logistics experience from past management employment in hotels and restaurants in Europe. His primary focus is to serve our key PCO clients as the lead project manager and also as operations manager for our incentive travel business.
Languages: Norwegian, English, and Scandinavian languages
Phone +45 56 91 36 81
Senior Advisor
Per A. Riisnæs, Bergen
Per A. Riisnaes has more than 50 years of experience within both Norwegian and the international travel industry and is considered a pioneer in the Norwegian incoming tourism industry. In 1990 he founded his own company, Travel Planners of Scandinavia. Today he is still tailoring upscale Scandinavian FIT and group leisure programs.
Languages: Norwegian, English, and Scandinavia languages
Phone +47 97 09 61 72
Project Manager
Lina B. Jørgensen, Copenhagen
Lina has a theoretical background from Utena Business College in Lithuania, the Hotel and Restaurant Academy in Copenhagen and has finished with a bachelor's degree from Oxford Brookes University in Hotel and Restaurant Management. Furthermore, she has practical experience from The Goring and The Athenaeum hotels in London and Radisson SAS in Copenhagen. Lina has five years' experience within Destination Management before joining First United in 2011. Lina works primarily with conferences & incentives planning and operations.
Languages: Danish, English, Lithuanian, and Russian
Phone +45 33 76 64 21
Project Manager
Yael K. Henningsen, Copenhagen
Yael has a wide background from the service industry before she joined the First United team in 2017. After starting her career as a guide and in hotel management she discovered her passion for small and big groups for incentive travels and events in general. Yael loves to tailor every event to the needs of the client, and she is very eager to find new places and ideas all around Scandinavia. Yael also works with groups attending congresses and conferences in Scandinavia. She has a degree in event management and mainly works with corporate clients.
Languages: Danish, English, Italian, Spanish, and German
Phone +45 45 33 76 64 23
Britt Henningsen, Copenhagen
Britt is our accountant and handles the bookkeeping with clients and suppliers. Britt joined First United in 2016 and has been working as an accountant for 27 years. She has a wide experience with international clients and suppliers.
Languages: Danish and English
Phone +45 45 33 76 64 18

First United is the proud Danish, Norwegian
& Swedish member of EUROMIC.

EUROMIC is recognized as the industry leader of independent destination management companies. The association’s members represent the top echelon of destination management companies worldwide.

EUROMIC was founded in 1973 as a pan-European association of independent destination management companies. With a selected sole member in each country, the aim of the association was to bond together a group of companies which were equipped – and able – to provide only the best in logistics and project management. Professionalism, integrity, high quality services and creativity were to be become the trademarks of EUROMIC and the name rapidly became synonymous with reliability and performance. In 2005, the development of EUROMIC saw the addition of selected affiliate members in other continents and is today recognized as the industry leader and the association’s members represent currently 54 corporate Travel & Event specialist partners worldwide.